Sunday, December 15, 2013

Why Owning an Inexpensive Kindle Could Cost You Hundreds - TIME

Survey indicates Kindle users spend $ 443 more annually than regular Amazon members

David McNew – Getty Images

Amazon's strategy with its Kindle e-readers and tablets has always been pretty clear: bring in more customers, even at a loss, so long as they partake of the online retailer's panoply of services, from e-books to streaming movies. Unlike rival Apple, which sells its devices at a premium, Amazon has seemed more or less happy to break even or lose money on its devices. Now, a report based on research by Consumer Intelligent Research Partners (CIRP) shows how shrewd that strategy may be.

CIRP surveyed 300 U.S.-based Amazon customers over a period of three months this fall. Based on the results, the firm estimates that Kindle owners spend about $ 1,233 per year on the site, compared to $ 790 for Amazon members who do not own one. In other words, Amazon members with Kindles spend $ 443 more annually.

"Another way to look at Kindle Fire and Kindle e-Reader is as a portal to Amazon.com," Josh Lowitz, CIRP's co-founder, wrote in a release.

If that is the case, Amazon's strategy appears to be as effective as analysts have suggested.

Saturday, December 14, 2013

Kindle Owners Are Big Online Shoppers - PC Magazine

Amazon Kindle Fire HDX 8.9"

Amazon’s tablet business plan appears to be hitting its stride, based on data from Consumer Intelligence Research Partners (CIRP).

A recent survey revealed that people who own Amazon Kindle devices — the Fire tablet, original Kindle, Paperwhite series — are more inclined to purchase other items online.

The online retail giant eats about $ 18 for every Kindle Fire sold at full retail price, due to manufacturing costs and other factors. But the company has said repeatedly that it aims to make up for it through sales of Amazon ebooks, apps, and other products via those gadgets.

Without specifying exactly what people are buying on the site — be it ebooks, Kindle accessories, lawn furniture, or luggage — CIRP reported that 40 percent of all Amazon shoppers are Kindle device owners.

In fact, those who own an Amazon-branded tablet typically buy items from an average of 6.4 different Amazon departments; 50 percent go as far as to shop in seven or more categories. Comparatively, non-Kindle device owners stick to an average 5.5 departments.

CIRP estimates that Amazon Kindle device owners spend about $ 1,233 per year, compared to $ 790 annually for other customers, according to co-founder Josh Lowitz. “They do so because Kindle device owners buy over 50 percent more frequently than other customers,” he said.

Almost 30 percent of Amazon.com customers own a Kindle Fire tablet, while another 21 percent own a Kindle e-reader. Meanwhile, 9 percent of customers own both, “suggesting how well Amazon has done to drive sales of what amounts to a portal to Amazon.com,” Lowitz said.

CIRP co-founder Mike Levin agreed, saying that the Kindle Fire tablet provides easy online access to everything Amazon sells, while Kindle e-readers have “become the way that Amazon customers buy books, Amazon’s original product line,” he said.

Amazon did not immediately respond to PCMag’s request for comment.

In January 2012, RBC Capital reported that over the course of three years, each Kindle Fire sold could earn Amazon $ 136, based solely on peripheral purchases.

For more, see PCMag’s reviews of the Amazon Kindle,

Survey: Amazon sees more spending from Kindle owners - IDG News Service

Amazon’s strategy of selling Kindle devices at cost is paying off for the retailer, at least according to one survey.

Consumer Intelligence Research Partners surveyed 300 Amazon.com customers in the three months leading up to November 15 of this year. The research firm found that Kindle Fire and Kindle e-reader owners spent an average of $ 1233 per year on Amazon. That’s a fair chunk of change, especially when compared to the $ 790 per year people who don’t own any Amazon devices are spending at online retail site.

CIRP also estimates that 20.5 million Kindle e-readers and tablets are currently in use in the United States, and that 40 percent of people who shop on Amazon own a Kindle device. Kindle owners tend to shop in more Amazon departments, and buy from Amazon 50 percent more often than non-Kindle owners.

“Another way to look at Kindle Fire and Kindle e-Reader is as a portal to Amazon.com,” CIRP co-founder Mike Levin said in a statement. “Kindle Fire provides access to everything Amazon sells, while Kindle e-Reader has become the way that Amazon customers buy books, Amazon’s original product line.”

Amazon itself is famously coy about Kindle sales, often boasting about record-breaking performance without providing any actual figures. It’s no secret that Amazon doesn’t profit from Kindle device sales, and that the company tries to make money by selling e-books, video, apps and other merchandise to Kindle owners. Still, Amazon avoids going into specifics about whether the strategy works.

CIRP’s survey suggests that the profitless device model is working, though a disclaimer about correlation and causation applies: Just because a Kindle owner spends $ 443 more on average doesn’t mean the Kindle itself is causing all that extra spending. Those who buy a Kindle already may be invested in Amazon’s ecosystem, perhaps through Amazon Prime memberships or regular purchases of Kindle e-books, so they may be predisposed to getting a Kindle e-reader or tablet in the first place.

It’s probably true that Amazon’s devices invite some level of extra spending. But unless Amazon itself starts describing that spending in hard numbers, the full extent of Amazon’s hardware success–or failure–will remain a mystery.

Friday, December 13, 2013

Kindles makes up for lack of books in Ghana's reading revolution - The Guardian

In many ways, Suhum primary school is a typical Ghanaian school. As the sun rises over the lush green hills of Ghana’s eastern region, dozens of children wearing yellow and brown uniforms line up in the dusty school yard, their voices becoming a deafening roar as they perform marching drills into their classroom.

Like many schools in Ghana, Suhum has struggled with a chronic lack of textbooks and poor literacy among students. But now, beside the knobbly tree trunks and in the densely packed classrooms , something unusual is happening. Children are sitting down quietly, reading the books of their choice.

Jessie, eight, sits beside a large black Polytank, which provides water when the taps run dry. She is reading Looking at the Weather, a story about children playing and helping their parents with household chores when they notice the skies darken and a storm approaching over the savannah.

“Look at the children. They are playing. It is a sunny day,” reads Jessie – a wide-eyed girl with long eyelashes, dimples in her cheeks and hair shaved close to her head. For most schoolgirls in Ghana, long hair is regarded as a privilege for those who have finished school and entered adulthood. Jessie reads aloud, in perfect, softly accented English from a Kindle, the e-reader from online company Amazon, encased in a dark green and blue canvas holder, in which she has proudly written her name in permanent ink to distinguish it from the identical readers of her classmates.

The Kindle gives Jessie access to 140 titles, including textbooks, but mostly stories. Looking at the Weather is her favourite. “I really like this story,” Jessie says. “The reader makes things better. It helps me to read and spell.”

“Now it’s easier for my parents to help me with my homework, because I always have the books I need.”

The Kindles at Jessie’s school have been distributed as part of the iRead 2 programme by Worldreader, a charity conceived by a former Amazon executive and book enthusiast David Risher who, during a volunteer trip at an orphanage in Ecuador, was disturbed to find the library locked and abandoned.

Concerned that children were being deprived of the opportunity to read, Risher created Worldreader to harness the then emerging technology of Kindles – which are less fragile, power hungry and connectivity-dependent than tablets and laptops – to make libraries more accessible. It piloted the project in Ghana – the West African country where, despite strong economic growth and stable democracy, rural areas in particular remain poor. Worldreader now provides Kindles to 3,600 students and their families at 10 schools in Ghana.

It’s morning break time at Suhum and Martha, aged 9, is reading At the Beach, a story about a Ghanaian family who go to the seaside for the day. Despite living less than two hours’ drive from the coast, Martha – who is so small she might be mistaken for a five or six year old, with the same close-cut hair as Jessie but black patent shoes and tiny, hoop earrings – has never been to the beach. But she says she enjoys imagining the experience through the adventures of Efua, Kofi and Dede – the characters in the book.

“I couldn’t read very well before – I had to share a textbook at school and I could never take it home,” says Martha, whose mother is a baker and father drives a cement truck. “I think all children should have one of these.”

In the staff room – where piles of exercise books line up neatly on the shelves – Martha’s teacher says it is not only the children who have been changed by access to their own books.

“The e-readers are really motivating the students to read,” says Kofi Sem Michael, 27, who was inspired to teach by his own experience at school. “It has made the classroom exciting. Everyone has their own book, we can give them reading assignments and they are able to do them.” Early results from the project at Suhum show concrete results. At this and other schools in Ghana, Worldreader has found faster reading speeds of an average of five words a minute in the students that have the e-readers than in control schools, as well as 30% faster rates of listening comprehension.

But more than just helping children to read, World Reader is trying to transform aspects of Ghanaian culture that many see as inimical to real educational progress.

“I think that one of the most profound things that we are doing is changing the culture and structure of relationships,” said Beatrice Ani-Asamoah, from Worldreader in Ghana. “The parents are getting a lot more involved with what their kids are doing in school. In some cases, you have kids reading, and parents who would not have taken a second look at what their children are doing now reading together sometimes.”

Part of the success of Worldreader seems to be its commitment to pushing local content onto the Kindles, so that the children can access books that relate to their lives. A favourite book of many of the children at Suhum primary school is Kofi has Malaria, a story which reflects many of their own experiences with the disease – which is prevalent in Ghana – and educates them about prevention.

“From the beginning we have found that the students are very attracted to local content, and that they read more when they have access to it, so now about 60% of the books they are reading are local content,” said Joseph Botwey, from Worldreader in Ghana. “That is at the core of Worldreader.”

The charity has also worked with cultural preferences in the deeply religious country to make the Kindles appealing to teachers, in an attempt to revolutionise their attitude to reading, as much as to their pupils. “We want to get the teachers to emulate the kids’ behaviour, and to use the kindles in their classrooms,” said Ani-Asamoah. “We found that if we pushed the Bible onto the Kindles, it really incentivises the teachers to read more, too.”

“The Kindles have changed the way we teach,” said Patrick Kyere-Koranteng, 30, an English teacher at the school. “And in class, if the children don’t know a word, now they take the initiative to look it up on the dictionary in the Kindle. The attitude to learning they are developing is going to make a difference through their whole education.”

Video: Amazon Kindle Fire HDX 7in review - tablet with excellent performance ... - PC Advisor

Amazon’s new Kindle Fire HDX range of tablets gives you a choice of either a 7- or 8.9 inch screen. This is the smaller model, which isn’t to be confused with the new 7-inch Kindle Fire HD, which looks identical. (See also: The 16 best tablets of 2013)

The flush-mounted buttons are much easier to find and use than on older Kindle Fires.

Build quality is excellent but since it doesn’t have rounded edges, it’s not comfortable to hold in one hand as Google’s identically priced Nexus 7, and it’s considerably wider when held upright.

It weighs just over 300g and in practice it’s impossible to tell the difference in weight between the two.

There are just two ports: a headphone socket and microUSB. Unlike the Fire HD, the HDX has a front-facing webcam which can be used for Skype calls.

Set into a glossy strip on the back are stereo speakers which are surprisingly good for watching videos or catch-up TV from iPlayer, and even listening to music.

Screen and hardware

The HDX has a higher resolution screen than the HD and Amazon says is has ‘perfect’ colour accuracy.

There’s no denying that this is a fantastic screen. Photos look great, with vibrant – but realistic – colour. It’s very bright, too and has great viewing angles.

However, there’s a problem. Getting perfect colour accuracy without compromising on battery life, Amazon has used blue, rather than white, LEDs. For the most part, you won’t notice but any screen with a white or light-coloured background at the edges has prominent blue strips.

If you’re thinking of buying the Fire HDX primarily as an eReader, this might put you off. The blue strips are just as noticeable whether you dim the screen or run it at full brightness.

In terms of storage you have a choice of 16-, 32- and 64GB models. You can’t add storage via a microSD card, so choose wisely.

There’s also the option of a 4G model in all three capacities but you’ll have to add £10 to the cost of any model if you don’t want to see adverts on the lock screen from time to time.

Bluetooth is standard on all models, but only 4G versions have a built-in GPS for accurate location services.

Amazon now includes a mains charger in the box, something that was missing from previous-generation Kindle Fires.

Performance

With a quad-core Snapdragon 800 processor – the same as you get in flagship smartphones – the Kindle Fire HDX is an outstanding performer. It’s faster than the Nexus 7 in all our benchmarks.

In general use the Fire HDX feels supremely fast.

Amazon says you can expect 11 hours of mixed use from the non-removable battery, or 17 hours when reading books. If you play videos non-stop at full brightness, the battery will last less than seven hours.

Software

It might not look like Android, but the updated Fire OS software is based on Jelly Bean. We like it a lot: it’s easy to use and fixes many niggles that annoyed us in previous kindle fires.

Pretty much everything can be stored in the cloud, which is why there are uttons at the top of each section marked ‘Cloud’ and ‘On device’. By default you see the Cloud view, and tapping on an item downloads it immediately, and there’s hardly a delay before you can listen to a music track, read a book or use an app.

Good as the interface is, the Fire HDX still locks you into Amazon’s world. It’s no hardship being limited to buying ebooks and audio books from the well-stocked libraries, but the choice of apps in Amazon’s Appstore lags behind Android devices that have access to the Google Play store.

BBC iPlayer is still the only UK-specific catch-up TV app, and you can’t watch shows via the web browser because there’s no Flash support.

You won’t find Google apps, either, such as Maps, YouTube and Gmail. If you know what you’re doing, you can install these and other Android apps using a process known as side-loading.

With the choice of LoveFilm Instant or Netflix, we’ve no gripes about streaming TV shows and movies.

Mayday button

A feature that’s exclusive to HDX tablets is the new Mayday button. If you need help simply swipe down and tap Mayday. You can speak to one of Amazon’s Tech Advisors any time day or night, and they can either guide you through the features or remotely control the tablet and fix problems for you.

Verdict

The Fire HDX is a great tablet with excellent performance and a great screen, but one that suffers from a couple of problematic flaws. The blue light leakage will annoy some people who like to read a lot, while the lack of apps will trip up anyone expecting the choice you get on an iPad or Nexus 7.It’s a great choice for undemanding users who will benefit from the closed,
safe, easy-to-use ecosystem and the free tech support via the Mayday button.

Thursday, December 12, 2013

You Can Now Gift Amazon Coins To Your Kindle-Owning Friends And Family - WebProNews

Earlier this year, Amazon got into the digital currency game with Amazon Coins. In essence, Kindle users can use Coins to buy games, apps and in-app purchases on mostly everything in the Amazon Appstore. Now those same Kindle users can gift Amazon Coins to other Kindle users.

Amazon announced today that it's now letting users gift Amazon Coins to others just in time for the holidays. It's being billed as an easy, yet effective, gift for those in among your family and friends that own a Kindle or use the Amazon Appstore on their Android device.

So, how does this all work? You simply buy Amazon Coins as you normally would, but choose to gift them at the store page. From there, you put in the email address of the person receiving the coins and Amazon takes care of the rest.

"Customers love using Amazon Coins in the Amazon Appstore and on Kindle Fire to purchase apps and games," said Mike George, Vice President of Apps and Games at Amazon. "We know that during the holidays finding that perfect gift can be hard. So, we're making it easy for you to give the game-playing kids or app-savvy friends and family in your life just what they want – great apps and games to use on their phones and tablets. And remember, if you are a Kindle Fire owner, we automatically deposited 500 Coins in your account. So, if you haven't used them yet, happy shopping."

It goes without saying, but the practice of gifting Amazon Coins won't be restricted to just the holidays. You will get 20 percent off your Coins purchase, however, if you buy them before January 5. You can start giving Amazon Coins here.

[Image: Amazon]

If you're anything like my wife, you'll love Amazon's Kindle Fire HDX 8.9 - GigaOM

3 hours ago dec. 11, 2013 – 2:10 PM PST

Amazon’s new Kindle Fire is definitely the HDX 8.9 slick unscrew that competes well at $ 379 compared to Apple’s $ 499 iPad Air. It, and the Kindle Fire tablet that came Before, are better suited to the specific type of tablet user though.

For example, I ordered the original Kindle Fire two years ago, only to find it really didn’t meet all of my needs. Instead of Returning the tablet, However, my wife scoffed it up. For the past several weeks, I’ve used the review unit of the Latest Amazon Kindle Fire HDX 8.9 and the ironically similar situation arose: I have NO interest in buying one but my wife ordered her own after using it for 15 minutes.

Different needs genocidal dictator different tables

Sealed

what’s the Difference between us, aside from having her good looks? She’s more than satisfied with the experience that Amazon Provider, while I like the wider range of apps and services. DO NOT get me wrong: I’ve spent hours enjoying the Kindle Fire HDX 8.9.

Total recall on Kindle Fire HDX

The 2560 x 1600, well-calibrated display is Outstanding; better than any I’ve ever used for a tablet or computer. Unscrew the jump excels at content Consumption – noticeably. I watched the notice of Total recall through on the Amazon Kindle Fire 8.9 HDX well cum cum my Chromebook Pixel Air and iPad and even with my eyesight Terrible, the Kindle wins out: Color and Clarity is superbly replication is fantastic. The stereo speakers with Dolby Digital Plus support for good marks Soundtracks.

(Note: We underpins to buy digital movies through Amazon over other retailers because it’s the most versatile for us. We can watch the content through two of our Smart TVs, all of our iOS Devices, and of course any of our computers , though the Kindle. Hur situation mesh eBay unique in that look.)

Reading ebooks is good as it Gets cum

I’ve also read several ebooks on the new Kindle Fire HDX; Titles I read one to three days to seal the reading experience has to be good on the Mobile Device. And thanks to the crisp display and Amazon’s Kindle application, it is. The 8.9-inch tablet offers Plenty of reading space buts doesn’t weigh too Much – just 13.2 ounces – jump it’s easy to hold and read for hours. Magazine reading isn’t bad, but I’ve had to slightly better experience on larger displays.

Of course, using Amazon’s Kindle X-Ray feature for books – and movies, for that matter – really shines here thanks to the display and the fast processor.

Amazon’s Silk browser hasn’t overly anymore May in the past but I’m a different web user than my wife; improbable different from most folks, in fact. I need the fastest online experience possible with the Ability to easily get multiple tabs though. But my wife? She’s content with one table at a time; perhaps the few more from time to time. She’s thrilled with the Silk browser for its Simplicity and speed the way she surfs the web.

You can draw the parallel

Same with apps. I like to try different tablet apps every day and there are more to try in the Google Play Store or the iTunes App Store than in Amazon’s storefront. The basics are there though, which again is all my wife needs: Facebook, Twitter, Bejeweled 2 and even Candy Crush.

Funny sidenote: She tried (and failed to grasp the Mechanics of) Despicable Me 2: Minion Rush, but the point is: it’s mainstream enough to be in the store.

Jenga

Great unscrew to live in Amazon’s World

Yes, the new Kindle has 8 megapixel rear camera that Takes solid pics and the 2.2 GHz quad-core processor that keeps the tablet performing without any lag. My wife Specifications doesn’t care about though, and I doubt she’ll ever use the camera When she has the perfectly good one on her iPhone 5s.

amazon kindle fire zappos She loves the Kindle NOT because of the hardware components inside but because of the experience IT Provider. With her new tablet, she can quickly check email, update Facebook, watch the TV show, play the game or read a book. And it all happens in flash with the battery that lasts for at least 11 hours in my testing.

It doesn’t matter that she’s locked into Amazon’s world because it’s the world she likes living in. In fact, that’s NO different than those who live in the world of Apple’s iOS: People DO mind it if the locked-in ecosystem Provider’s great experience thanks to the total control from the Device Makers.

Although I live in the realm of Amazon for many things, I need a little Biggar world than what Amazon Provider. Many people, However, are similar to my wife: They just want the basics on their shelves in the way that it’s fun and enjoyable experience using FAN. If you’re one of those people, I highly recommend the Kindle Fire Tracking HDX 8.9 for a spin. Sometimes the world feels confined unlimited thanks to the combination of great hardware and curated digital content.