Looking for the perfect gift for the ebook fan in your life, but don't want to go the general gift card route? Amazon is working on title-specific ebook gift cards in their home state of Washington.
In fact, the company started putting kiosks featuring individual titles as well as access to Kindle Unlimited in drug stores going back to October. However, the initiative seems to have gone largely unnoticed until now.
The setup looks very much like the gift card displays you see at your local grocery store or places like Target while the cards themselves come printed with story summaries and a quote from an Amazon summary.
Titles include The Martian, What to Expect When You're Expecting, Lean In, Grey, Inferno, and many more that are often purchased as gifts for other people. Right now, Amazon has only set up the kiosks in 61 Bartell Drugs stores and no further plans have been announced.
Amazon has yet to make a big deal out of the cards at this point, but does have a help page for the products up and running. One interesting bit of news on the page is that, even if someone gives a gift card for, say, The Martian and you've already read it or have no interest, you can trade it in for credit on Amazon to spend on whatever you want, not just an alternative ebook. Along similar lines, if your Martian gift card is for $ 14.99 and the book winds up going on sale, you get the difference in credit.
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