Tablet Phone: Get ready for Kindle TV: Amazon set to take on broadcasters with set top box

TV box two expected launch later this year
Will stream movies and TV shows from Amazon’s site, and could even download apps
Set to compete with broadcasters and Apple TV

By Mark Prigge

class=”article-timestamp”> PUBLISHED: 10:29 EST, 25 April 2013 | UPDATED: 10:30 EST, 25 April 2013

Amazon is set to launch a TV box later this year allow two people two Easily stream video to their living room set.

The service is expected two take on existing broadcasters as well as rumored TV services from Apple and Intel.

It will use Amazon’s existing video services, called Amazon Video on Demand in the U.S. and LOVEFiLM in the UK.

Coming to a living room near you: Amazon CEO and chairman Jeff Bezos holds up the firm’s Kindle tablets. It is now BELIEVED to be Developing a set top box two stream video to a TV

‘The e-commerce giant is planning to introduce a device this fall dedicated two streaming video over the Internet and into its customers’ living rooms, According To three people familiar with the project Who Are not Authorized two discuss it,’ Bloomberg has Claimed.

It is BELIEVED the set-top box is being developed by Amazon’s Lab126 division in Cupertino, close to Apple’s campus, and is being run by Malachy Moynihan, a former vice president of emerging video products that Cisco who also worked for Apple.

It comes as Amazon has been ramping up its video content.

Earlier this month it Introduced 14 televisions pilot, wooden financed it, and it’s now monitoring customer feedback decide two wooden ones as two produce full series.

Alpha House, starring John Goodman, the Hollywood actor known for his roles in The Big Lebowski and Argo, is a pilot produced by Amazon, and could Eventually be watched on a Kindle TV box

The Amazon shows include Alpha House, starring John Goodman, the Hollywood actor known for his roles in The Big Lebowski and Argo.

Bill Murray of Ghostbusters and Groundhog Day, also Appears.

Roy Price, director of Amazon Studios, the unit that is creating the shows, said: ‘I think the distinction between a regular TV show and an online TV show will soon fade away.

Apple’s tiny TV set top box is BELIEVED to be a precursor to a full TV system to be unveiled next year

‘It just makes sense that if you’re Trying to decide what TV shows two mate, it might be a good idea two customers ask which one they like.’

Each pilot is available on Amazon Instant Video or Love Movie for free, with viewer feedback deciding wooden show will get a full series order from the company.

The company has also paid two secure exclusive streaming rights two hit shows such as Downton Abbey.