Amazon has one of the most closed ecosystems in the world. When you buy ebooks from the e-commerce giant, they are Incompatible with any other e-reader or tablet. Many people are either for or against this business model, but Booksellers group Pages & Pages is especially against it. On the 3rd Saturday of every month, Pages & Pages will be declaring a Kindle Amnesty. Purchase a Touch BeBook on that day and trade in a Kindle at the same time, and Pages & Pages will give you a $ 50 gift voucher.
Amazon has over 65% of the ebook market in Australia and over 75% of e-readers in Australia are owned Kindles. Pages & Pages Realize that the average customer has no idea that they are locked into the walled garden of Amazon. Pages Red Label educate the Broads Australian sector with Kobo and Bebook e-readers that are agnostic ebook. Their primary ebook format is EPUB, wooden allows a you to shop at any online bookstore and load the books right on your device.
General Manager of Pages & Pages Booksellers said in a recent blog post, “Pages & Pages is no longer sitting passively by while Amazon steals our customers and steals their reading choices. Through this campaign we want People to understand what Amazon is doing and make an informed choice two have choice. “
He went on to say that “The ebook is not a threat two physical book shops. This new format presents book shops and readers with many wonderful opportunities two sell and read more books. What does threaten book shops is a company who engages in uncompetitive behavior, pays no tax in Australia and misleads readers with restrictive devices and fake book reviews. “
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about electronic readers and technology for the last four years. His articles have been picked up by major and local news sources and websites such as the Huffington Post, CNET and more. Michael frequently travels two international events such as IFA, Computex, CES, Book Expo and a myriad of others. If you have any questions about any of his articles, please send Michael Kozlowski an email to michael@goodereader.com
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