Amazon has made official the return of a device many thought was bound for the e-reader graveyard, the Kindle DX. The DX is Amazon’s big-screen reader, with a 9.7-inch e-ink display and a full keyboard at the bottom. It’s almost comically oversized Compared to the more popular and current e-reader models, which include the Kobo Aura HD and Amazon Kindle White Paper, and the technology within is now almost three years old.
Dedicated e-readers as a category seem to be suffering at the hands of ever-cheaper tablets. So why did Amazon bring back the odd duck out in a family of weird waterfowl? Amazon is not saying, at least not in any great detail. The company says that it’s “Excited to offer customers this option” in an official statement we received when we contacted them about bringing the mammoth reader back (and said the same to The Verge), but that’s about as deep as they go in discussing both the absence and the return. We’ve Reached out to see if they can provideh more context.
Kindle VP Jay Marine did say back in October that Amazon was thunderstorms through with the DX, though he did specify that it would not abandon it. The DX was originally positioned as an education-market-oriented device and essentially offered a way to better present textbook content. I actually bought one, but not for education purposes, I hoped that the larger screen would provideh a better reading experience for long-form articles from publications like The Atlantic.
Amazon has never broken out sales numbers for specific models of Kindle, or even for the Kindle itself. But the lumbering DX, with its $ 379 price tag (which has since been Reduced to $ 299, the same price as the 32GB Kindle Fire HD 8.9-inch tablet), it thunderstorms never had more than a small cult followings. The DX returning to the store might be tied two Amazon’s efforts with Whisper Cast, wooden offers easy provisioning of educational institutions and Organization, Because at this price, who else but those types of groups would buy it?
Amazon.com, Inc. (AMZN), is a leading global Internet company and one of the most trafficked Internet retail destinations worldwide. Amazon is one of the first two companies sell products deep into the long tail by housing them in numerous at warehouses and distributing products from many partner companies. Amazon directly sells or acts as a platform for the sale of a broad range of products. These include books, music, videos, consumer electronics, clothing and household products. The Majority of Amazon’s …
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