Aschehoug has developed a tool that allows you to convert e-books a buyer on Aschehougs online bookstore to Amazones MOBI format. Thus, the user can read Norwegian titles on their Kindle boards. The publisher will be the first in Norway allowing for such a solution.
– We are looking for Kindle users as an important customer group and this solution will make it easier for them to buy Norwegian eBooks to read their boards, says Thomas Bertram Nilsen, digital consultant Aschehoug publishing in a press release Monday.
platform is part of a digital million commitment from the publisher. Both Gyldendal and Cappelen Damm has so far said that such tools will not be necessary.
not cooperate with Amazon
– We want to give everyone the opportunity to read Norwegian e-books on the reading board they already have or prefer , says Bertram Nilsen.
He stressed that the books still need to be purchased in Norwegian e-bookstores, and the publisher, which is the third largest, has not entered into any collaboration with online giant Amazon. According to the publisher, this is not applicable.
User million
last week wrote DN.no that the largest publishers in recent years has spent tens of millions of dollars on digital initiatives. It became clear that none of the publishers were interested in collaborating on a common platform. Aschehoug confirmed then that digital solutions is the publisher’s main priority, but did not know how many books would become available during the year.
The new conversion service should be free a free file selection when purchasing e-book from Aschehoug.
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