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Kindle in China also quite how long

Beijing Daily News (reporter Lu Zheng Yang Rui) Kindle recently jointly lifestyle magazine “ideal home” start “Reading is the charm” campaign, intended for rope More popularity. Although the Kindle in the domestic market influence should not be underestimated, but the face of increasingly perfect function smart phones, tablet PCs and other mobile terminal as well as the impact of domestic electric paper book, insists not only sell books Kindle book can hold in China how long?

It is understood that when the Kindle into China two years ago, a time when the domestic electronic paper book sales greatly reduced, a large number of electronic paper book business out of the market, which gives access to development opportunities Kindle, electronic paper book sales rose. Vice President of China market Amazon Kindle [microblogging] Yuhong to Beijing Daily reporter said, “Because now facing stiff competition, can not disclose specific sales, but preliminary estimates, Kindle sales in 2014 is at least twice and in 2013 compared to growth. ”

Although Kindle sales is acceptable, but it is worth noting that Yuhong also referred to the “harsh competition.” With the gradual diversification of technology products, including smart phones, tablet PCs, including a plurality of mobile terminals not only be able to read e-books, as well as games and other functions, this function for only a single reading of electronic paper book will undoubtedly have an impact. In addition, now also been found in other domestic electronic paper products, such as palm reading science and technology earlier this month introduced a hardware product iReader electronic paper book, only three days of pre-sold 630,000 units, while other companies Hanwang also related products, intense competition in the industry.

It is worth noting that, due to the content of the value of the more prominent, the increase their competitiveness, many companies have begun to digital reading force of original content, including palm reading Science and Technology in April this year he pledged to invest 10 billion yuan into the network original literature, but still insist on only Kindle bookstore, does not do original content.

But Yuhong believe that the future market space is still large, “the depth reading of readers, compared to other mobile terminals, Kindle reading experience feel better, and the emergence of other domestic competitors, can help will further expand the market, the final total could have different market segments were cut, it seems to do a beer, a lot of brands, but they are able to do. ”

However, Zhang Yi, deputy director of the Institute of Automation, Chinese Academy of Sciences Center for the Arts opinion, Kindle with its brand influence and a better service experience to occupy a major position in the market, and has formed a content charge mode. But it can not be ignored is that e-book reader is gradually reduced in a niche market, but the market has basically met the needs of the vast majority of the target user, the new user is not much competition in the industry it is difficult to pass the market bigger ʱ?? Kindle by providing a better user experience and content has been formed to maintain the status quo, although payment models, but if you want to continue to expand the scale is still more difficult.