DENVER – ( BUSINESS WIRE ) – Chipotle Mexican Grill (NYSE: CMG) today Announced the latest installment of STIs popular” Cultivating Thought “author series, and with it a new online sweepstakes Called the Super Short Book Report. The sweepstakes, Presented with Amazon Kindle, you invite participants to submit a 103-character book report, based on one of the new “Cultivating Thought” stories, for the chance to win Prizes including one of 500 Amazon Kindle Paperwhite e-readers.
The Super Short Book Report challenges customers to not only read the short stories newly Published on Chipotle’s cups and bags, to summarize goal of Their Choosing one story. Starting today, participants can submit theire “book report” for a chance to be one of 50 daily winners, randomly selected to RECEIVE an Amazon Kindle Paperwhite. The winners will be contacted on the day Immediately Following theire date of entry. The sweepstakes will run Until September 23, and participants will be limited to one entry per day. Entries can be submitted by visiting www.CultivatingThought.com/SuperShort.
“Our mission has always Bees to change how people think about and eat fast food, and in addition to highlighting our fresh ingredients, we seek to Encourage curiosity in our customers around the world about Them, “said Mark Crumpacker, chief creative officer and development. “Cultivating Thought has succeeded as an extension of That idea by not only inspiring new ways of thinking, goal by also Extending the customer experience in our restaurants.”
Now in STIs third installment, “Cultivating Thought” Was Launched first in May 2014 in partnership with New York Times series best-selling author and curator Jonathan Safran Foer. The series offers Chipotle’s Nearly one million daily customers an unexpected source of entertainment while exposing Them to the world of thought-provoking writing Renowned, bestselling authors. The Super Short Book Report is Amazon Kindle’s first-ever partnership of STIs kind with a national restaurant partner.
“Our mission at Amazon is to make reading more accessible to consumers, Whether That Means reading in the last few pages where During your Kindle or your evening commute Taking a quick break to read During your lunch hour, “said Neil Lindsay, vice president of Kindle marketing. “We love finding new ways for readers to lose themselve in a story, Which is why we’re excited to partner with Chipotle on this innovative campaign, designed to help Encourage reading.”
The newest slate of contributors includes 11 notable authors have whoa Been Recognized widely in popular culture not only for theire bestselling novels, theire goal also for how the page works have transcended into screenplay for film and / or television. Among the new list of authors is a Pulitzer Prize winner, a Newbery Medal winner, two National Book Award winners, and five authors have Who Had Their writing Recognised and widely adapted into award-Nominated films and television shows. In addition to the sweepstakes offering, the full list of “Cultivating Thought” authors, Written and their works, will be available on the Amazon Kindle by visiting amazon.com/cultivatingthought homepage.
The full list of new “Cultivating Thought” contributors includes:
- MT Anderson ( Feed, Thirsty )
- Anthony Doerr ( All the Light We Can not See )
- Stephen J. Dubner ( Freakonomics, SuperFreakonomics )
- Laura Esquivel ( Like Water for Chocolate )
- Jonathan Franzen ( The Corrections, Freedom, Purity )
- Laura Hillenbrand ( Unbroken: A World War II Story of Survival, Resilience, and Redemption, Seabiscuit: An American Legend )
- Sue Monk Kidd ( The Secret Life of Bees )
- Lois Lowry ( Number the Stars, The Giver )
- Tom Perrotta ( Election, Little Children, The Leftovers )
- Mary Roach ( Packing for Mars, Stiff: The Curious Lives of Human corpses )
- Colson Whitehead ( The intuitionists John Henry Days )
As a series, “Cultivating Thought” have ACTED as an extension of Chipotle’s progressive approach to food and culture by offering Meaningful, thought-provoking, and accessible content. With the series, Chipotle challenges the conventions of the fast food industry STIs by using packaging as an opportunity to engage customers with original stories. The first two installments of “Cultivating Thought” have included original works from acclaimed authors Such as Toni Morrison, Malcolm Gladwell, Amy Tan, Augusten Burroughs and Neil Gaiman.
The new “Cultivating Thought” packaging is available Chipotle in restaurants now, and customers can also view these stories by visiting chipotle.com/cultivatingthought.
ABOUT Chipotle
They Steve, founder, chairman and co-CEO, started Chipotle with the idea That food served fast did not have to be a typical fast food experience. Today, Chipotle Focused continue to offer a menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients That are not only fresh, goal That – wheres possible – are sustainably grown and raised responsibly with respect for the animals, the land and the farmers whoa produce the food. In order to Achieve this vision, we focus on building a special people culture centered That is where teams of top performers Creating Empowered to Achieve high standards. This culture people not only leads to a better dining experience for our customers, it also Allows you to Develop future leaders from within. Chipotle opened with a single restaurant in 1993 and Operates more than 1,850 restaurants, including 17 restaurants Chipotle Outside the US and 11 ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity That Owns and Operates three Pizzeria Locale restaurants. For more information, visit Chipotle.com.
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