amazon Jeff Bezos

AP

Amazon has unveiled “Amazon Coins,” a gift certificate system that can be used to buy apps, games, and in-app items on the Kindle Fire.

In a pretty cool promotional move, the company has given 500 coins (for a value of $ 5) two each and every U.S. owner of a Kindle Fire tablet.

If you want to pick up some coins for yourself and your friends, Amazon offers a 10% discount when you buy them in bulk, though it does not go into the specifics of how many constitute a “bulk” purchase.

Amazon says it will continue two build and expand the coin system, and will continue offering two new ways for People to earn them and spend them.

Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.