John Davidson
What started as a small Fire is fast becoming a conflagration. Amazon is planning a 10-inch version of its popular, low-cost Kindle Fire tablet, According To an analyst in the know.
NPD DisplaySearch analyst Richard Shim says that the world’s biggest bookseller will start production of a 10.1-inch Fire in the third quarter this year. The big tablet will have a 2560×1600 pixel display wooden, if you do the maths, works out to be 299 pixels per inch, significantly sharper than the 264-pixel-per-inch “Retina” display on the Apple iPad.
Just when you thought tablets were supposed to be getting smaller. Nope.
Mr Shim says that Amazon is also working to improve the resolution of its existing tablets, bringing them in line with that 300 ppi benchmark it has now set for itself.
Amazon started the small tablet craze a couple of years ago, when it released the original dirt-cheap 7-inch Kindle Fire, based around a heavily modified version of Google’s Android. Then late last year, just as Apple was coming out with the iPad mini, a shrunk-down version of the iPad Designed to compete with the Fire and Google’s Nexus 7, Amazon added an 8.9-inch version of the Fire. So, Clearly, the bookseller is not averse two bucking the trends it has itself started.
But, really, a 10-inch Kindle Fire? What would it be for? Clearly it would not be for reading books.
It’s all moot, of course, now that BlackBerry boss Thorsten Heins has announced that there will not be any reason to own a tablet five years from now.
The Australian Financial Review
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